Columbia in South America is a very large country and has coasts on both the Pacific Ocean and the Atlantic Ocean. There is some Spanish influence on the country and the festivals in the country distinctly reflect this. In Columbia, Christmas is a very big festival, in fact the major festival, but Valentine's Day is significant enough. From the point of view of economy, Valentine's Day in Columbia is very important.
In a moderate economy like Columbia, the cash registers start ringing with the advent of the mid February festival, the Valentine's Day.
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