Valentine's Day in Australia has a time honored history. This mid February festival ranks very high in the social calendar of the country. According to popular account, during the Australian gold rush period, Ballarat Mines was responsible for the new found wealth of several miners. The miners with money in their hands, spent lavishly on Valentine's Day. The gifts were always out of the ordinary and exotic. This tradition of elaborateness is maintained till this day on Valentine's Day in Australia.
Australian population has a large number of young people falling in the age group of 18 to 24. To these young adults, a day dedicated to love and romance has immense appeal.
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