Fashion Designers

Fashion is not alien to us. It is just that fashion changes with time. And these changes are effected to suit the changing needs and desires of people. We tend to drown ourselves in the latest fashion trends and revamp our wardrobe with clothes that make their way into the wardrobe of people. But what we fail to realize is who effects these changes and from where do we imbibe the latest fashion trends?

The people behind the scenes are the fashion designers who work day in and day out to create their best. It is much more difficult for fashion designers to give birth to a fashion collection than models who walk the ramp in one of the finest designer dresses or the audience that sit and applaud. Fashion designers have to do a tougher job.

It takes a lot of time, patience, pain, practice and perseverance to give shape to an idea. This is further strengthened by the fact that competition is fierce in the fashion world. And fashion designers strive to remain in the competition. In other words, it is survival of the fittest and a fashion designer has to prove to survive the competition.

What are the facets fashion designers keep in mind while designing a dress?
There are different elements that are required to be followed while designing a dress. Some of the factors are as follows -

• Knowledge about textile
• Silhouette
• Colors
• Construction
• Proportion
• Awareness of the fabric
• Draping
• Pattern cutting etc

In addition to the above, one of the prime factors that fashion designers must possess is a creative bent of mind. A formal degree from a fashion designing institute can be added advantage but it is your innovative mind that matters and pays off at the end of the day.

Professional structure of fashion designers:

Fashion designing is rapidly becoming a lucrative profession for young talents. There are several ways a fashion designer can work. They are:
In-house mode: Here fashion designers work for a fashion company on full-time basis. The company owns the designs.
Independent mode: Here the designers work for themselves. Some of them establish their own brands, to sell their designs.
Freelancing: There is a growing trend of freelance fashion designing also. Freelance designers market their designs to fashion houses, fashion shops, or to garment companies.

Large designer brands use their own names as logos. Brands such as Calvin Klein, Ralph Lauren, Wills employ young talented designers under a fashion director.

Well known fashion designers
Some of the well known fashion designers are as follows -

Promotions of fashion designers

Fashion shows are the main platforms to showcase new designs. Big corporate houses organizes these events. Sometimes, individual fashion designers promote these own shows to display their creations. Movies are important platforms to showcase fashions. Designers create unique styles of actors' dresses which become popular among the common masses.

Indian fashion designers:

According to reports, Indian fashion design industry is expected to touch Rs.750 crore By 2012. Companies are investing heavily to promote fashion trends. Domestic and foreign collaborations will help the cause of designers and the industry. This process has already started. Nowadays, Indian fashion designers contribute to the Hollywood movies to a large extent. Some famous Indian designers added attractions to Cannes film festival. Indian fashion designers are effectively blending oriental and western designs. International fashion events in India have gave the industry a tremendous boost. At international beauty shows, Indian beauty queens flaunt designs of celebrated designers, thus promoting their creations. Indian bridal designs, sports wear, works of traditional chikhan and sardosi etc. have become huge hits all over the world. National Institute of Fashion Technology has become synonymous with producing world class fashion designers.

Media's influence upon fashion industry:

Media has richly contributed to promote fashion. The boom of TV channels have helped western fashion fashion trends to greatly influence the styles of today's youth. But it is a glamorous as well as cruel world. One has to struggle very hard to get some recognition. Media can play more active role to help the cause of talented but little known fashion designers.